Hello all. I’m at the National Funeral Directors Association Convention in Chicago. I’ll be here for the next few days attending meetings and roaming the convention floor looking for the latest new stuff that funeral service has to offer.
I attended a couple of seminars this morning about technology, advertising and Google. It’s very clear that the funeral world is going to need to get more involved with the internet to stay up with the real world. The main thing I learned today was that our websites need to be more mobile friendly. In other words people are using smart phones more and more and they need to be able to easily get information from our websites on their phones. Which will mean that we need to have a separate web site that is easy to read on the phone.
I also now know that Google pretty much rules the search and advertising world and I need to embrace everything I can about what Google has to offer. I recently listened to a couple audio books on Google and it’s first few years. It’s really amazing that in barely 10 years this one company has put so much information at our fingertips.
I will be making daily updates on what I am seeing. I also have my little video camera and will be taking some video of interesting stuff and maybe interviewing folks. I any of you want me to check out anything for you let me know and I’ll see what I can do.
I’m Dale Clock. Thanks for listening